3 SEO Optimized Title Writing Tips
I do not think there is any need to tell you how important it is to get on the first page of Google SERP (search engine result page), or on the first page of any other search engine for that matter. And I even do not feel inclined towards mentioning the importance of a title and a title tag in pushing your web page to the top slot in the search engine.
We all know the importance of a title tag, at least we claim to know so, but what we do not know is how to write a nearly perfect SEO-optimized title tag every time we set our fingers on the keyboard. This is what I am going to talk about in this blog post.
Write at least 5 variants of the title
The easiest way to write a title is to go with the title that comes first to your mind. This is the easiest way to fail as well, so better avoid it. Instead, write five variants of the same titles for your article and go with the one that has the most power. Do not settle for anything less than “powerful”. Your audience will see power only when you will feel it.
Remove unnecessary words
Some words that are necessary for an on-page title of a web page that are read by humans may not be necessary for title tags that are accessed by search engine bots. Titles of your web pages, blog posts, or articles, therefore, should be different from the title tag.
The article’s title can contain the words like a, an, or, if, etc., for they support other words in expressing the exact meaning of the title. But these and similar words should be kept aside when writing a title tag, for they do nothing but eat up precious real estate in SERP. We should avoid putting any unimportant word in title tag because the space is limited there, and it should be wisely used. Put two or more than two keywords in the title tag, if you have to, but do not insert any useless word.
Make title tag different
When I say make the title tag different I do not intend to suggest that your title tag should be entirely different from your actual title. All I meant to suggest is to write title tag in a way that conveys the entire gist of your title and article without being much different from the “on page” title.
I hope now you know that writing search engine optimized title is not a magic, it is just a skill. You can also acquire this skill if you work on the advices given above for some time.