4 Factors to keep in Mind When Building Inbound Links
An Inbound link or a backlink, as it is commonly known, is the most chased after asset on the Internet. People involved in online marketing can walk a very lengthy mile to get high-quality backlinks, which brings us to the question that this article is set to address. What is a high-quality backlink? And how you can tell if the backlink is high quality or not?
These questions come naturally to mind when anyone mentions the term high-quality backlinks. Such question will stop bothering you, once you are through with this article.
Anatomy of a high quality backlink
Relevancy
An inbound link that is relevant to the theme of your website could be considered a high quality backlinks, though it is not the only thing that makes a backlink of high quality. Let’s say you have website about dog collars than a backlink from a website dealing with dog collar or any dog related stuff could be called relevant backlink.
Anchor text
Another factor that you should keep in mind when judging the quality of a backlink is the text used to link back to your web page. A link that has your main keyword in the anchor text has high potential to become a high-quality backlink.
Note: Do not use one keyword in anchor text of all the links that come back to your website because google may blacklist you, as this is not how natural links look like.
Status
All backlink sources are not equal. Some are more valuable, while others are utterly useless. A backlink from a government (.gov) or university website (.edu) is anytime more valuable than a backlink from an article directory. Similarly, a backlink from authority sites like Wikipedia, New York Times, CNN, Problogger, or Copyblogger, etc., are more valuable than a backlink from any other blog.
Page rank
This is the fourth factor that makes a link high-quality. A backlink from a high PR website is anytime more valuable than a backlink from a low PR or no PR website.
Ideally, you should search for a linking source that matches all the criteria I talked about above, but as they are not many such links are hard to get, which make them more valuable. In the absence of links that meet all the above given criteria, you should search for links that at least meet some of the criteria. Just a handful of such links will be enough to take your page to the top of search engine result pages.