SEO Tactics Employed by B2B Marketers
No matter who you are and how big your company is, you have to optimize your website for search engine visibility, if you have anything to do with the Internet — which everyone has one thing or other to with.
To see which tool is used more frequently by B2B marketers to optimize their websites for better search engine ranking MarketingSherpa, a leading online marketing agency, has run a survey for its MarketingShera B2B Marketing Benchmark Survey. For this it took a sample size of 900 B2B marketers. Each one of them was asked about the SEO tactics they use to promote their business online.
Many marketers said that on-page content optimization, Keyword research, and meta data description are the things they care much about. New content development was also seen as a prominent SEO force, but because of its time-taking nature, it is not much used. Blogging, they concluded, was not very effective in B2B market. (See image below for complete data).
